When I was at the Coming Home Seminar in Manchester I got lost....a lot! But it's a great metaphor for the signs you give to visitors to your website. You need to make it clear exactly what your want visitors to do and where you want them to go. Don't leave it to chance.

At the seminar there were daily Hot Seat sessions that looked at the problems attendees were having with their websites. The overwhelming problem in all cases was that visitors were not being given clear directions.

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