June Mattiza runs The Media Collective, a company that helps businesses get noticed online, and enables them to find where their customers are and what they want.

In this podcast she discusses what businesses should be doing online, the mistakes she sees them making, and how social networking can really boost a company's profile and help them to reach and talk to customers in an environment they find comfortable.

To follow June on Twitter got to http://twitter.com/MediaCollective or visit her website http://www.TheMediaCollective.com