Some business personas work better than others and seem to have greater longevity.There are some personalities that are simply more appealing.

You probably will naturally align your own persona with one of these (or even a mixture of two) and then build your story around it.

For more from the SWBN visit: http://www.swbnetwork.com

There are endless courses online teaching "How to be a Social Media Celebrity" which are essentially designed to show you how to build a strong persona online and use social media to improve your business.

These can be a huge turn-off for people who "don't want to be a celebrity"!

But what exactly is celebrity all about?This podcast explores the term further.

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It's human nature to want everyone to like you, but if you want to be a market leader you will have to take a stand for something (and against something).

This will make you unpopular in some areas but will help you build a raving fan base. Being lukewarm is not something that makes a market leader.

For more on the SWBN visit: http://www.swbnetwork.com

Breaking down what market leaders do to make them the market leaders is a great exercise, and there are some success models that you can adopt too.

But if you want to be a leader and not a follower you need to stop imitating and be uncommon.

To become a part of the Secret Women's Business Network please visit: http://www.swbnetwork.com/blog/members-area/