A great exercise is to think about the people who are leaders in your market or in markets you follow and are interested in.

What do you know about them? Why do you follow them? What's their story? Then see if you own online content is as easy to analyse.

To learn more about the SWBN visit: http://www.swbnetwork.com

What do you have in common with these films, books and tv shows?

Well, if you want to be a market leader then people will want to know about you before they invest time, money and energy in you.

Who are you? What do you stand for? What are your personal philosophies? What's your story?

For more from the SWBN visit http://www.swbnetwork.com/blog

If you're in any doubt about the idea of people buying into people, then this Bitesize podcast illustrates the point further.

Examples from tv, film and literature prove that people buy into characters not just with money but with their time and emotion too.

For more SWBN Biteseize podcasts visit http://www.swbnetwork.com/blog

Why is your persona important? Why can't you just be yourself and go with the flow?

Essentially, people buy into people and you are your own USP. In order to build a relationship with your audience/followers/customers they are going to know who you are and what you stand for.

Learn more about the SWBN at http://www.swbnetwork.com

In this SWBN Bitesize podcast Lisa introduces the idea of creating and establishing your online and business persona.

This isn't about play-acting or deception, but about highlighting and enhancing the parts of your character and areas of your life that will appeal to your market and the people you are interacting with. Helping you establish yourself as the leader in your field.

Add your comments and follow along with this series at http://www.swbnetwork.com/blog

Our final success principle in the series is to simple be EXTRAORDINARY in everything you do.

You are your business's greatest asset so stop worrying about what you can't do and be the best YOU possible.

To sign up for updates from the SWBN visit: http://www.swbnetwork.com

One business principle which, when adopted, will help you to grow your business dramatically is to stop doing everything yourself and start outsourcing some of the smaller, more time-consuming tasks.

Once you release those from your control you will find greater focus and be able to concentrate on the bigger picture.

To find out more about the SWBN visit: http://www.swbnetwork.com

When you work in an online business or as a sole trader it's easy to start thinking you don't need anyone else and can work-out everything on your own. But seeking out the best mentors, teachers, and business network is vital to your (speedy) success.

Take the time to find the people and the environments you feel comfortable with, but who you know have the skills, experience and knowledge you need, and who will challenge you to improve your business.

For more from the SWBN visit http://www.swbnetwork.com

Many people enter into a business so excited about finally being their own boss and being able to follow their passion. They know what they are interested in and what they want to do.

But in order to be successful there is an important principle you can't (or shouldn;t) avoid: Find a Need and Fill It.

For updates on the SWBN head over to http://www.swbnetwork.com

This week we continue exploring success principles.

Today's principle applies in business and beyond - always give great value. Stop thinking about "What's in it for me?" and start thinking about what your customer wants and needs.

For more SWBN Bitesize, visit http://www.swbnetwork.com/blog

Many people, even marketers, talk about marketing techniques as if they are something dirty and underhand. But learning and applying good marketing techniques is vital for any business.

Simply put, direct marketing is communicating with individuals through different media in order to acquire a desired response. What's dirty and underhand about that?

If you've missed any SWBN Bitesize podcasts visit http://www.swbnetwork.com/blog

Today's success principle involves pursuing and acquiring information continuously throughout your lifetime.

Never stop learning!

But knowledge is not power - you have to apply that knowledge to succeed.

To keep up to date with the SWBN please sign-up at http://www.swbnetwork.com

We all have ingrained beliefs, especially surrounding what we can and can't achieve, what's possible and what isn't.

It's time for you to release those limitations and re-program your thinking.

To hear more SWBN Biteseize podcasts visit http://www.swbnetwork.com/blog

P.S. I say a word in this one that some would consider "explicit" - just a warning for the sensitive!

There are some principles that apply to achieving success, whatever your goal and whatever your business.

In today's Bitesize podcast I talk about one of the most important of all - taking action.

It's time to be courageous!

To learn more about the Secret Women's Business Network sign-up at http://www.swbnetwork.com

If you look back over the past decade you'll realise just how much you have packed into 10 years, and how many things you've achieved.

In the future, everytime you think something is too tough remember those achievements (small and large).

To keep up to date with the Secret Women's Business Network visit: http://www.swbnetwork.com/blog

I end the year with my online business predictions for 2010.

I'm not one to make predictions normally - I usually leave that for the Internet Marketing "Gurus" or our own Allison Reynolds (she has a nose for changes in online business), but these are some of the things I think are becoming more important and/or vital for online businesses.

Allison, Barb and I would like to wish you all a very happy, healthy and prosperous 2010.

To keep up to date with the Secret Women's Business Network visit: http://www.swbnetwork.com