It's human nature to want everyone to like you, but if you want to be a market leader you will have to take a stand for something (and against something).

This will make you unpopular in some areas but will help you build a raving fan base. Being lukewarm is not something that makes a market leader.

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Breaking down what market leaders do to make them the market leaders is a great exercise, and there are some success models that you can adopt too.

But if you want to be a leader and not a follower you need to stop imitating and be uncommon.

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A great exercise is to think about the people who are leaders in your market or in markets you follow and are interested in.

What do you know about them? Why do you follow them? What's their story? Then see if you own online content is as easy to analyse.

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What do you have in common with these films, books and tv shows?

Well, if you want to be a market leader then people will want to know about you before they invest time, money and energy in you.

Who are you? What do you stand for? What are your personal philosophies? What's your story?

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If you're in any doubt about the idea of people buying into people, then this Bitesize podcast illustrates the point further.

Examples from tv, film and literature prove that people buy into characters not just with money but with their time and emotion too.

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Why is your persona important? Why can't you just be yourself and go with the flow?

Essentially, people buy into people and you are your own USP. In order to build a relationship with your audience/followers/customers they are going to know who you are and what you stand for.

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In this SWBN Bitesize podcast Lisa introduces the idea of creating and establishing your online and business persona.

This isn't about play-acting or deception, but about highlighting and enhancing the parts of your character and areas of your life that will appeal to your market and the people you are interacting with. Helping you establish yourself as the leader in your field.

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Our final success principle in the series is to simple be EXTRAORDINARY in everything you do.

You are your business's greatest asset so stop worrying about what you can't do and be the best YOU possible.

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One business principle which, when adopted, will help you to grow your business dramatically is to stop doing everything yourself and start outsourcing some of the smaller, more time-consuming tasks.

Once you release those from your control you will find greater focus and be able to concentrate on the bigger picture.

To find out more about the SWBN visit: http://www.swbnetwork.com

When you work in an online business or as a sole trader it's easy to start thinking you don't need anyone else and can work-out everything on your own. But seeking out the best mentors, teachers, and business network is vital to your (speedy) success.

Take the time to find the people and the environments you feel comfortable with, but who you know have the skills, experience and knowledge you need, and who will challenge you to improve your business.

For more from the SWBN visit http://www.swbnetwork.com